PRINT-RUNS AND DISTRIBUTION CHANNELS

The print-runs for the 2011 “State & Business in Russia”calendar exceeded 25 thousand copies and made up 5000 copies for each industrial titles. All persons included in the calendar receive it as a gift from Maximov Publications, as do Maximov’s subscribers, advertisers and partners. Many companies and state organizations also use Maximov’s calendars as their corporate New Year gifts. For instance, for 2011 New Year the birthday calendars were ordered by the heads of Adygeya, Mordoviya, Komi, North Ossetia, Amur, Kemerovo, Murmansk, Orenburg, Samara, Rostov, Khanty-Mansiisk and Yamalo-Nenetsk regions, as well as by the top managers of AvtoVAZ, Gasprom, Inter RAO EES, OGK-1, OGK-3, OGK-5, Tekhpromexport, Transstroy, Tsentrtelekom. Our advertisers - Svyazinvest, Oboronprom, TNT, Transneft, Sheremetevo and many others, also use the birthday calendars as corporate gifts. Inspite of quite high price, there are a lot of sales to individual buyers... That's not a surprise, that Maximov calendars will meet you in any office of the political, state and corporate leaders in Russia (see Advertising in Calendar).

How the birthday calendars are used (the results of a survey), %

Our clients